Challenge: Indonesian skincare and wellness brand needs to reposition + elevate from earthy/natural to more opulent and decadent in order to resonate with potential US retail doors.

Solution: New photography + new packaging.
Hold branding workshop with marketing and CEO to trace parallels of Eastern / Western culture + concepts of opulence that resonate with contemporary Western audiences. Create photography style guidelines, hire photographer and stylist, help direct photoshoot to create imagery for pitch decks, website, and social media in the US and New Zealand markets. Redesign secondary packaging focusing on opulence and joy.

Strategist, Assoc. Creative Director, Designer
Assoc. Creative Director: Lydia Lovig
Photography: Robert Bredvad
Stylist: Jessica Oshita

Photography Brand Book

Packaging

Juara