Citibank: Custom Cash promotions

Challenge: Support Publicis ONE team via art direction, design and storyboarding to create television spots + custom banner assets promoting Citi’s Custom Cash Card — for Paid, Organic, OOH, and all other broadcast placements.

Solution: Work within brand standards while finding room for creativity and humor.

Senior Art Direction, Design
Creative Direction (art): Nicholas Rezabek, Creative Direction (copy): Leah Platz, Copy: Josh Clayton; Animation: Fakery

My involvement in this live action commercial was minuscule; nevertheless, it’s always fun to see my checkout screen on the phone/device (for all .5 seconds) when Rashida purchases.

Citi Flex Pay + Amazon pay Landing Page

Challenge: Add new Amazon Pay content to existing Citi Flex Pay on Amazon content — ensuring Citi Flex Pay remains topic and Amazon Pay is seen as feature (despite lengthy promotional content).

Solution: Create toggle between original Citi Flex Pay on Amazon page and create a new Amazon Pay page — ensuring customers can easily navigate and differentiate.

Design
Creative Direction (art): Alejandro Ramirez, Creative Direction (copy): Tyler Griffis, Copy: Matt Pollett

Citi Diamond preferred

Challenge: Design engaging landing page and digital banner ad campaign assets to capture dynamic aspect of card and dual nature of benefits.

Solution: Use sharp angles and high contrast to create dynamism

Design
Creative Direction (art): Alejandro Ramirez, Creative Direction (copy): Tyler Griffis, Copy: Matt Pollett