BROADWAY ROULETTE

Challenge: What do you do when the wife of Barbara Streisand’s nephew asks for help defining + solidifying the identity for a Broadway ticket business? You say yes. No, I never met Barbara. But yes I helped streamline and optimize the brand for online business.

Solution: Performed branding exercise to clarify and define both written tone and visual style catering to the fun-loving person looking for variety and culture. These results informed logo and website visual explorations. Work alongside digital marketing to refine UX.

Creative Strategist, Designer