BÉSAME

Art Director, Designer

Brand, website, Packaging

Challenge: Beloved retro-inspired beauty brand must update some to attract new customers without alienating original devotees.

Solution: Work alongside the founder Gabriela Hernandez + her CMO, I strategized and executed the careful evolution of visual styles across all touch points — to the praise of fans new and old. Includes: typography, color palette, imagery + photo styles, patterns, component + secondary package redesign, website, email and social media.